Why Do Email Marketing?
Your house email list, which you typically build through methods such as a sign-up box on your site and an opt-in box in your trial and/or purchase process, is one of an online company’s most valuable assets. It is essential to continue a conversation with consumers interested in your company once they leave your site.

With the deluge of illegal email that is sent out today, some companies write-off email marketing as an unneeded or ineffective activity. This is an entirely wrong conclusion. When a potential customer signs up for your email newsletter, they are raising their hand and telling you that they are a prime target customer. Email is still the number one activity on the Internet, and people rely on it to get communications about companies and products that they are interested in.

Email marketing has various uses including:

• Sending an automatic thank you email to customers who try your product

• Sending a series of automatic emails to purchasers of your product giving them tips of how to get the most out of it

• Sending your installed base of customers an email invitation to take an online customer survey and give you valuable feedback

• Informing your email list of new promotions you are running

• Automatically sending each person on your email list a personalized email on their birthday with a special offer

This list is only limited by your creativity in how to best build a relationship with your customers.

The Chair 10 Email Marketing Approach
Chair 10 Marketing has relationships with several companies that offer proven and cost-effective email marketing platforms. We leverage our experience running successful email marketing programs and our expertise with these partners’ email platforms to deliver successful ongoing email marketing campaigns for our clients.

Chair 10 Marketing can either execute your email campaigns for you, or help you get your email campaigns launched and then train a member of your in-house team to take over.

Key aspects of our email marketing approach include:

• Analyzing your product and market

• Helping you create measurable goals for your email marketing program

• Working with you to integrate email newsletter sign-up and opt-in boxes into your Web site to start building your house email list

• Advising you on email template creation and providing implementation assistance if needed

• Recommending initial automatic emails to your customer base

• Recommending frequency and content of ongoing email campaigns

• Writing email newsletter copy

• Executing email campaigns

• Tracking & reporting on every campaign sent

Email marketing is an essential component of any business with an online presence. But it also has many challenges including how to maximize the delivery, open and click-through rates of your email campaigns. Also, there is the Federal CAN-SPAM law and other regulations that must be complied with. You need guidance from someone who has implemented successful email marketing campaigns to avoid the pitfalls and lack of efficiency so many companies experience when they try to execute email marketing programs. Chair 10 Marketing can provide you with this expertise.

>> Contact Chair 10 Marketing for a Free Consultation

 

 

 

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