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Uncover More Conversions with Call Tracking - We recently implemented pay-per-click call tracking for a client and "discovered" that their pay-per-click ads were driving almost 100% more conversions each week than they thought.  Call tracking uses unique tracking phone numbers to measure which calls to your stores/salespeople/etc. come from people that have first clicked your pay-per-click ads.  It can provide a much more accurate view of pay-per-click ROI.